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Business: Marketing: Home

Ask Your Librarian

Visit the Information Services desk at the library for friendly face-to-face reference assistance. We can help you locate the resources you need and teach you how to use the research tools at your disposal.

Phone: (610) 606-4666 ext. 3536


 

Welcome - Marketing

This guide is intended to help you research topics in Marketing.

Using the tabs at the top of the Research Guide, you can navigate through the page to locate the specific type of resources you need, such as  books (and ebooks), journals and research databases as well as online resources.

Marketing Minor at Cedar Crest College

The marketing degree program at Cedar Crest College combines thorough exposure to marketing theory and hands-on experience. As a marketing major, you will develop the skills necessary to be an effective leader of a marketing department or organization. Some of the specific areas addressed in this degree program include:

  • Public relations
  • Direct marketing
  • Branding
  • Advertising
  • Sales management
  • International commerce
  • Marketing planning and implementation

This program will provide you with a solid, core business education that includes accounting, finance, economics, business writing, law, and management.

Cressman Library

Cressman Library
100 College Drive
Allentown, PA 18104
http://library.cedarcrest.edu
610-606-4666 ext. 3536